Principle's business has been expanding to Environment & Energy fields and FA business & medical
fields from our start as commissioned work of electronic devices.
Our current business is varied and all the roots have been come from assured technologies
we have accumulated as "Manufacturing Company".
We just adapt our technologies into various kinds of products by adding
new idea into our accumulated technology.
Commissioned works cannot be completely described in a few words.
Our projects often start from the conversation with our clients such as "if we could do this,
it would be very convenient","I wish there would be such a product".
We always consider how we can react to those needs through development and create them happiness.

My motto is to answer "Yes" whenever I was asked by customers.
My thinking is the strategy is "first just do it", and the tactics is "infinite". Whenever trying new things,
we have to look at ourselves having desperate concerns and suffering then overlapping
experiences and failures; otherwise, we cannot succeed.
Ahead of suffering, fun and happy incidents are awaiting. Until now,
many ideas have been brought me by meeting new people,
and I have experienced this situation often connected to the chance in the future.
I think a person and enterprises are the same.
Everything is caused by meeting people and chances are brought; this repeat in life.
I would like our company to take a good role for our clients,
suppliers and all people related can feel happiness; this is my thoughts from the really beginning.
"To provide pleasures to customers and make them touched,
and contribute for human happiness and society"
Keeping this mission in my heart, Principle has been a corporation keep challenging and developing.

President & CEO
Principle corporation

Takayoshi Nakanishi